Entry #5: How Mayhem Became a Cat to Sell You Insurance, and Why It's Work
Selling products which somehow connected with personal safe is usually a really hard task. Usually, people prefer to avoid thoughts that they or important to them things ever could be in danger, and need help from insurance services. But what you can do, if you are one of those insurance companies, about which people don't want to even think? Well, you could try to turn the whole concept upside down and show the horrible and terrifying causes why you would need their services as a big charming cat in the suit by Mayhem.
While the ad we can see how authors actively use humor as a main tool to keep viewers' attention and also make them relax, so they don't be too uncomfortable about the main point of add. The regular cat being performed by Mayhem is working very good as showing through buffoonery that even keeping a little fluffy friend at home could end as an insurance case, but because of the whole chill atmosphere of add, viewers most likely take this thought without much anxiety. The reception of building an advertisement of humor also works well on the memorability of it, because there is a higher chance that people going to remember something, that made them smile.
Good set up in this post.
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