Entry #7: Fresh

     I think will not be a revelation for anyone what film "Fresh" lefts after itself the unclear feeling. There is not only a fact that film shows viewers a different new side of so regular things for everyone as food. There is also how it does that.

    Taking as the easiest example is the way the creators show the difference in the attitude of manufacturers towards their product through video and audio accompaniment. Firstly film shows the regular for right now way of growing chickens, when they are living isolated from any other animals, and as a result, they need to include antibiotics in their food, to deal with infections and get normal immunity. Regularly, in the way things used to be chickens receive this immunity from childhood, interacting with different crops and animals around, but because of this isolation, producers are forced to resort to chemistry to maintain the quality and quantity of the products they need. All of this has been followed by sad music and judgmental voiceover. But on the other hand, the film shows that everything can be different, and people have a chance to eat really good food. The film shows the audience an interview with a man, who raises food more traditionally and doesn't use any chemicals, only natural feed and fertilizers.

    So, what about this all? In general, the whole film is trying to contact the regular viewer, the most common and topical people, who just eat something that they get us to, something they just can find in any supermarket and don't think much about it. Those people are the main target of the film, and the film simply wants to start questioning themself, "What am I eating? Is it really good for me? How can I help myself to eat more healthily?". 

    For me personally, the most interesting part of the film is simply the phrase "Cheap food is an illusion, the real cost of this food just paid somewhere". That is a really strong point, that makes you take a minute and think about it. This is the how whole film works like, it tells viewers what, it would seem, a common knowledge, but makes them think about it from a different angle, and helps them understand the whole situation better.

So, to sum up everything about the film "Fresh", that is just a really good piece of research on the topic of how healthy is food, that we eat every day, and makes viewers think and start asking questions. It knows its audience and knows how better to tell them something important.

All pictures were taken from the film "Fresh" (2009)